Why Web Ads Shouldn’t Be More Like Commercials

To get straight to the point: time!

video commercial Can you imagine seeing the following ad in a video you’re trying to view? How about on one of your favorite websites? How would you honestly feel about it? What if you had to watch an ad every time you viewed a video or clicked on a link? Do you really have time for that?

While online video viewing may be increasing, most internet users don’t have the time to sit through yet another commercial while viewing that video. Some of us barely have time to view the video itself.


Ads in Video: Follow Youtube’s Example

For some, commercials signify when it’s time to move on to something. You may or may not come back to whatever you were watching if something more engaging comes along. youtube ads

However, this is for TV. Would the same apply to web commercials? I wouldn’t look past it. I’d hate to see commercial ads in videos on the web.  Instead, I still love the banner idea. In fact, I enjoy what Youtube does for advertising within videos. They display a small banner that pops up in the “black-space” surrounding videos. They way they’re technically not interrupting your video and you have a “choice” of whether or not to even pay attention to the ad.

Of course, most viewers will at least glance at the ad, so you’re guaranteed more than a few eyeballs. If your ad happens to be in a topic relevant video then surely your chances of clicks increases. Almost everyone wins, and almost everyone is happy.


Video Ads In and Of Themselves

I’d hate to see vieo ads period. They can slow down page loading times. They play when you’d rather them not play. They blast through your speakers while you have music already blaring through them. THEY.ARE.DISTRACTING.AND.ANNOYING.

I understand that it’s tough making money with advertising on sites, but commercial ads are not the solution. At least, not right now.

Corvida Raven

A natural pioneer at grasping the rapidly changing landscape of technology, Corvida Raven talks tech in plain English on SheGeeks.net.