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	<title>Comments on: The Embargo Breaks Part Deux: Is a Press Release News?</title>
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	<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/</link>
	<description>The latest in online and mobile technology with Corvida</description>
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		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-16867</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 16:43:02 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-16867</guid>
		<description>Louis, to quote Corvida, you are a mess. I&#039;d go so far as to say a hot mess on this one. You generate press releases all day at the day job, but hate them as a blogger. There&#039;s a psychic disconnect there! In ALL worlds they are a necessity, but in my world (and it&#039;s pretty here!) a press release should be a conversation starter. It shouldn&#039;t be spewed out as an article, but it should say &quot;Hey, we have this great company, and we think you&#039;d like it for these reasons, and we&#039;d love to talk to you more about it.&quot; It shouldn&#039;t feed quotes from the CEO for doling out into articles masquerading as news.</description>
		<content:encoded><![CDATA[<p>Louis, to quote Corvida, you are a mess. I&#39;d go so far as to say a hot mess on this one. You generate press releases all day at the day job, but hate them as a blogger. There&#39;s a psychic disconnect there! In ALL worlds they are a necessity, but in my world (and it&#39;s pretty here!) a press release should be a conversation starter. It shouldn&#39;t be spewed out as an article, but it should say &#8220;Hey, we have this great company, and we think you&#39;d like it for these reasons, and we&#39;d love to talk to you more about it.&#8221; It shouldn&#39;t feed quotes from the CEO for doling out into articles masquerading as news.</p>
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	<item>
		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-16868</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 16:40:11 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-16868</guid>
		<description>LOL Chartreuse. Ex-wives? ;)&lt;br&gt;&lt;br&gt;I edit only my language in professional settings, but I think what I&#039;m trying to say is that a press release doesn&#039;t give you any hint of a company&#039;s soft underbelly. What features are missing at launch that users will be looking for that you may have plans to launch in the future. You may have such a crappy revenue model (or none at all) that users would be reluctant to move over to your app knowing that its demise may be not too far off in the future. When I&#039;m blogging, I get poked all the time in the comments, and have that exchange (like here) where I can respond. Without that conversation, which the blog is designed for, but press releases aren&#039;t, it&#039;s just surface-level. I&#039;m also pretty blunt in revealing my biases (like my recent Viewzi review where I pointed out I&#039;ve hated every other visual search engine and was going in expecting to hate Viewzi too).</description>
		<content:encoded><![CDATA[<p>LOL Chartreuse. Ex-wives? ;)</p>
<p>I edit only my language in professional settings, but I think what I&#39;m trying to say is that a press release doesn&#39;t give you any hint of a company&#39;s soft underbelly. What features are missing at launch that users will be looking for that you may have plans to launch in the future. You may have such a crappy revenue model (or none at all) that users would be reluctant to move over to your app knowing that its demise may be not too far off in the future. When I&#39;m blogging, I get poked all the time in the comments, and have that exchange (like here) where I can respond. Without that conversation, which the blog is designed for, but press releases aren&#39;t, it&#39;s just surface-level. I&#39;m also pretty blunt in revealing my biases (like my recent Viewzi review where I pointed out I&#39;ve hated every other visual search engine and was going in expecting to hate Viewzi too).</p>
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	</item>
	<item>
		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-15436</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 12:43:02 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-15436</guid>
		<description>Louis, to quote Corvida, you are a mess. I&#039;d go so far as to say a hot mess on this one. You generate press releases all day at the day job, but hate them as a blogger. There&#039;s a psychic disconnect there! In ALL worlds they are a necessity, but in my world (and it&#039;s pretty here!) a press release should be a conversation starter. It shouldn&#039;t be spewed out as an article, but it should say &quot;Hey, we have this great company, and we think you&#039;d like it for these reasons, and we&#039;d love to talk to you more about it.&quot; It shouldn&#039;t feed quotes from the CEO for doling out into articles masquerading as news.</description>
		<content:encoded><![CDATA[<p>Louis, to quote Corvida, you are a mess. I&#39;d go so far as to say a hot mess on this one. You generate press releases all day at the day job, but hate them as a blogger. There&#39;s a psychic disconnect there! In ALL worlds they are a necessity, but in my world (and it&#39;s pretty here!) a press release should be a conversation starter. It shouldn&#39;t be spewed out as an article, but it should say &#8220;Hey, we have this great company, and we think you&#39;d like it for these reasons, and we&#39;d love to talk to you more about it.&#8221; It shouldn&#39;t feed quotes from the CEO for doling out into articles masquerading as news.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-15437</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 12:40:11 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-15437</guid>
		<description>LOL Chartreuse. Ex-wives? ;)&lt;br&gt;&lt;br&gt;I edit only my language in professional settings, but I think what I&#039;m trying to say is that a press release doesn&#039;t give you any hint of a company&#039;s soft underbelly. What features are missing at launch that users will be looking for that you may have plans to launch in the future. You may have such a crappy revenue model (or none at all) that users would be reluctant to move over to your app knowing that its demise may be not too far off in the future. When I&#039;m blogging, I get poked all the time in the comments, and have that exchange (like here) where I can respond. Without that conversation, which the blog is designed for, but press releases aren&#039;t, it&#039;s just surface-level. I&#039;m also pretty blunt in revealing my biases (like my recent Viewzi review where I pointed out I&#039;ve hated every other visual search engine and was going in expecting to hate Viewzi too).</description>
		<content:encoded><![CDATA[<p>LOL Chartreuse. Ex-wives? ;)</p>
<p>I edit only my language in professional settings, but I think what I&#39;m trying to say is that a press release doesn&#39;t give you any hint of a company&#39;s soft underbelly. What features are missing at launch that users will be looking for that you may have plans to launch in the future. You may have such a crappy revenue model (or none at all) that users would be reluctant to move over to your app knowing that its demise may be not too far off in the future. When I&#39;m blogging, I get poked all the time in the comments, and have that exchange (like here) where I can respond. Without that conversation, which the blog is designed for, but press releases aren&#39;t, it&#39;s just surface-level. I&#39;m also pretty blunt in revealing my biases (like my recent Viewzi review where I pointed out I&#39;ve hated every other visual search engine and was going in expecting to hate Viewzi too).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-15438</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 12:34:01 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-15438</guid>
		<description>OMG, I&#039;m so sorry! I&#039;ve been lectured about that many times... crossword puzzle nut/word nerd and I TRY to only use normal, every day stuff, but I&#039;m also the person whose kid was calling lobsters &quot;crustaceans&quot; at two years old. ;) I pay less attention to what I&#039;m saying in comments sections.</description>
		<content:encoded><![CDATA[<p>OMG, I&#39;m so sorry! I&#39;ve been lectured about that many times&#8230; crossword puzzle nut/word nerd and I TRY to only use normal, every day stuff, but I&#39;m also the person whose kid was calling lobsters &#8220;crustaceans&#8221; at two years old. ;) I pay less attention to what I&#39;m saying in comments sections.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-13400</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 11:43:02 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-13400</guid>
		<description>Louis, to quote Corvida, you are a mess. I&#039;d go so far as to say a hot mess on this one. You generate press releases all day at the day job, but hate them as a blogger. There&#039;s a psychic disconnect there! In ALL worlds they are a necessity, but in my world (and it&#039;s pretty here!) a press release should be a conversation starter. It shouldn&#039;t be spewed out as an article, but it should say &quot;Hey, we have this great company, and we think you&#039;d like it for these reasons, and we&#039;d love to talk to you more about it.&quot; It shouldn&#039;t feed quotes from the CEO for doling out into articles masquerading as news.</description>
		<content:encoded><![CDATA[<p>Louis, to quote Corvida, you are a mess. I&#39;d go so far as to say a hot mess on this one. You generate press releases all day at the day job, but hate them as a blogger. There&#39;s a psychic disconnect there! In ALL worlds they are a necessity, but in my world (and it&#39;s pretty here!) a press release should be a conversation starter. It shouldn&#39;t be spewed out as an article, but it should say &#8220;Hey, we have this great company, and we think you&#39;d like it for these reasons, and we&#39;d love to talk to you more about it.&#8221; It shouldn&#39;t feed quotes from the CEO for doling out into articles masquerading as news.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-13408</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 11:40:11 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-13408</guid>
		<description>LOL Chartreuse. Ex-wives? ;)&lt;br&gt;&lt;br&gt;I edit only my language in professional settings, but I think what I&#039;m trying to say is that a press release doesn&#039;t give you any hint of a company&#039;s soft underbelly. What features are missing at launch that users will be looking for that you may have plans to launch in the future. You may have such a crappy revenue model (or none at all) that users would be reluctant to move over to your app knowing that its demise may be not too far off in the future. When I&#039;m blogging, I get poked all the time in the comments, and have that exchange (like here) where I can respond. Without that conversation, which the blog is designed for, but press releases aren&#039;t, it&#039;s just surface-level. I&#039;m also pretty blunt in revealing my biases (like my recent Viewzi review where I pointed out I&#039;ve hated every other visual search engine and was going in expecting to hate Viewzi too).</description>
		<content:encoded><![CDATA[<p>LOL Chartreuse. Ex-wives? ;)</p>
<p>I edit only my language in professional settings, but I think what I&#39;m trying to say is that a press release doesn&#39;t give you any hint of a company&#39;s soft underbelly. What features are missing at launch that users will be looking for that you may have plans to launch in the future. You may have such a crappy revenue model (or none at all) that users would be reluctant to move over to your app knowing that its demise may be not too far off in the future. When I&#39;m blogging, I get poked all the time in the comments, and have that exchange (like here) where I can respond. Without that conversation, which the blog is designed for, but press releases aren&#39;t, it&#39;s just surface-level. I&#39;m also pretty blunt in revealing my biases (like my recent Viewzi review where I pointed out I&#39;ve hated every other visual search engine and was going in expecting to hate Viewzi too).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CyndyA</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-13414</link>
		<dc:creator>CyndyA</dc:creator>
		<pubDate>Thu, 15 May 2008 11:34:01 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-13414</guid>
		<description>OMG, I&#039;m so sorry! I&#039;ve been lectured about that many times... crossword puzzle nut/word nerd and I TRY to only use normal, every day stuff, but I&#039;m also the person whose kid was calling lobsters &quot;crustaceans&quot; at two years old. ;) I pay less attention to what I&#039;m saying in comments sections.</description>
		<content:encoded><![CDATA[<p>OMG, I&#39;m so sorry! I&#39;ve been lectured about that many times&#8230; crossword puzzle nut/word nerd and I TRY to only use normal, every day stuff, but I&#39;m also the person whose kid was calling lobsters &#8220;crustaceans&#8221; at two years old. ;) I pay less attention to what I&#39;m saying in comments sections.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: WinExtra &#187; From the Pipeline - 5.14.08</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-11788</link>
		<dc:creator>WinExtra &#187; From the Pipeline - 5.14.08</dc:creator>
		<pubDate>Thu, 15 May 2008 03:50:26 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-11788</guid>
		<description>[...] The Embargo Breaks Part Deux: Is a Press Release News? :: SheGeeks - Cyndy from Profy.com wrote this guest post on SheGeeks that basically told the bloggers who think they should be able to dictate the terms of how PR firms approach them that they need to get a grip. I think I wrote something similar not long ago that got Stowe a little pissed. [...]</description>
		<content:encoded><![CDATA[<p>[...] The Embargo Breaks Part Deux: Is a Press Release News? :: SheGeeks &#8211; Cyndy from Profy.com wrote this guest post on SheGeeks that basically told the bloggers who think they should be able to dictate the terms of how PR firms approach them that they need to get a grip. I think I wrote something similar not long ago that got Stowe a little pissed. [...]</p>
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	<item>
		<title>By: Anthony Farrior</title>
		<link>http://shegeeks.net/the-embargo-breaks-part-deux-is-a-press-release-news/comment-page-1/#comment-13413</link>
		<dc:creator>Anthony Farrior</dc:creator>
		<pubDate>Thu, 15 May 2008 03:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://shegeeks.net/?p=853#comment-13413</guid>
		<description>&quot;succinctly&quot; had to look that word up...Thanx</description>
		<content:encoded><![CDATA[<p>&#8220;succinctly&#8221; had to look that word up&#8230;Thanx</p>
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