SheGeeks

Don’t believe me? Gossip Girl, a school-drama TV show similar to the O.C., premiered a new episode tonight. As the show carried on for a full hour, it became a new trend on Twitter. Most of the tweets are as expressive as can be about tonight’s episode considering the 140 character limit. Check it out for yourself.

TV Shows Take Over Twitter Trends

Apparently Gossip Girl wasn’t the only hot show for Tweeters tonight. Heroes and Chuck also made the list. Let’s see what Tweeters thought of Heroes tonight:

As you can see, quite a few people were not interested in this tonight’s episode of Heroes, garnering mixed reviews. On the other hand, tonight’s episode of Gossip Girl garnered mixed reviews also but for the most part Tweeters hated to love it! Wouldn’t be something if people were using Twitter to decide which show to watch tonight based off of tweets that rate the first 5-10 minutes of each show? If so, playing your cards right could help give some sway to one show over others.

Caught On Twitter: The Good, The Bad, & The Ugly!

I also noticed that lots of people didn’t mind tweeting their annoyances about a show. In Gossip Girl’s search stream, 3 tweets went by that really stood out. These are tweets I would’ve paid attention to if I worked on the set of Gossip Girl. Tonight’s episode introduced a new storyline for one of the main characters; Chuck Bass. What did tweeters think of it?

However, some tweeters weren’t happy with another main character.

And if you’re a Gossip Girl fan on Twitter then you’d know the following:

XOXO, Corvida

If you want to know how your shows are doing and engage with a different segment of audience members that have the potential to push your creations further, not just in numbers but also in content creation, Twitter Search is the first place you should start.

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This is a guest post by Amanda Gravel of Social Honeycomb. Amanda is a technology PR young adult, graduate of Boston University, and “devoted conversationalist, social media and socnet evangelist, futurologist, collector of secrets, fledgling professional and sponge.”  You can read her thoughts about PR, social networks, social media, and more at Social Honeycomb. Subscribe to Social Honeycomb here.
         

If I lost my phone, I don’t really know how I’d survive.  My phone is my ultimate connection to people, information and media. It’s home to my contact list, my email, all my go-to social networks, notes I’ve "jotted" down, my alarm clock, my calendar, the day’s weather report, Google maps for when I get lost… everything I could possibly need.  But I want more.  I want the brands I rely on and love to connect with me and engage me on my phone.   If you run a company and you aren’t looking into ways to reach your key consumers in the mobile arena, you may want to rethink.
       

Mobile Branding

Beyond just making your Web site mobile-friendly (see: ReadBurner, Socialthing!, FriendFeed…), using mobile media to market and advertise your product, service, event, etc. is probably a smart thing for brands to consider.  I want to have the opportunity to opt in to receiving real-time updates from my favorite companies.  My phone is always with me, so that’s your best bet for reaching me with a brand message.
        

Mobile Marketing and Promotions

I want to receive mobile updates from Saks on days that big sales are happening.  I want to tell Shaw’s supermarket what kinds of foods and products I need to buy and to then receive information about what’s on sale that week.  I want my favorite restaurants and stores to send me exclusive coupons.  I want to get this kind information while I’m already out and about or sitting at work wondering what I should do when I leave.  I don’t look at the flyers you all are sending in the mail.  And I’m totally willing to give some information to companies I trust about what kind of consumer I am and what I’m interested in seeing from them.  Remember, too–this social technology works better when it’s two-way.
   

Forming Relationships Via Mobile Technology

I always have my phone with me, so if I could form a mobile relationship with companies that are major players in my purchase behavior, it would be magic for both of us, right?

How are your favorite brands reaching out to you through mobile media?  What could they do better?

Popularity: 10% [?]

J. Phil is a guest author who maintains the blog scribkin - where code and culture converge.

I don’t follow many "famous people" blogs. Robert Scoble is about as big as I get. But recently I found myself landing on kanYe’s blog. At first I was skeptical that it was, in fact, a blog maintained by the famous rapper. In pretty short order I changed my mind for several reasons:

• The headlines are all upper-case. What professional blogger would do that? It’s either brilliant or the real deal.
• The blog entries have typos and are written with a lot of word shortcuts, like using the number 2 instead of to, too, or two.
• The posts are all over the place. A rant about a recent concert. A picture of a design study. A fancy car.

Effective Marketing

I’m not writing this to deconstruct the blog though, but to tell you how I am impressed with it. And in fact, some of the same points that could be seen as criticism also earn merit, in my book:

• The headlines are upper case. This shows excitement, passion.
• The rants are written text-message style. The argument could be made that this is actually easier for kanYe’s target audience to read (ages 14 - 25 I’m guessing).
• The posts are all over the place, with a strong leaning toward cutting edge design and architecture. The design posts, I suspect, are not written by kanYe. He probably sees something in a magazine or online, tells his staff that he thinks it is awesome, and they throw a post up. In this case, in a very Tumblr-like fashion, we are left to look at and get excited about stuff without a lot of interpretation or judgement. Simply.. I think this is f’n cool. Look at it.
• There are a huge number of comments on each post. He has a big, enthusiastic following of young people.
• What is the motivation for kanYe to even have a blog? He is interested in reaching out to his audience. Specifically, the part of his audience that is interested in stuff that is edgy, technologically advanced, metropolitan, etc.

My point about his blog being tumblr-like is, I think, the hardest to wrap to wrap my head around. When I started my tumblelog, I didn’t really have a goal in mind. I just wanted to play with Tumblr and figure out why the heck it existed at all.

Defining Tumblr

Let me take a paragraph to digress and try to communicate what I think of as essential "tumblr-ness". As a blog, it is deliberately minimal, deliberately lightweight. It’s strong on everything but what you would do with a journal-style blog. It translates badly, if at all into RSS or other formats, it is definitely best when you view a tumblelog in its own context — the blog itself. Photos, videos, quotes, things that you can look at for a moment, or take a few minutes to listen to a mp3 or watch a video. Right-brain stuff. If you thought of blogdom as a library, Tumblrs would be more of a museum. This is a great quote from Rex Hammock:

It’s where I share items I run across that are bigger than a bookmark and smaller than a blog post and less fleeting than a tweet on Twitter.

kanYe’s Strategies

I think we can learn more than a couple of shrewd marketing tips from kanYe’s energetic, rambling, crazy blog. First, that it’s awesome. Second, he really knows his target audience. Third, he likes some wickedly cool stuff. Fourth, somehow, through this blog, I see his earnestness and work toward being an artist more than any diva-like fit that he pitches onstage.

Popularity: 7% [?]