Because Robots Don’t Have Opinions…
Nov 23 2009 
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People always email me and ask “why does social media take so much effort?” The answer is in the headline of this post. Opinions aren’t automated. They’re special. They emit emotions, speak of intelligence, and opens people’s mind to another perspective. They’re little bits of truth that people hold on to. And they require a lot of effort.
Value = Social Media Currency
When you express your opinions in different communities using the right channels and methods, your efforts can produce value. And that’s the currency of social media. If you’re afraid to provide value to your customers, then your efforts as a business will suffer tremendously when it comes to social media marketing and engagement. If you don’t know what value is, you need to either go back to the drawing board, or take me up on my consultation services.
Remove All Doubt
Through consultation I help companies master that fear because as a consumer who “gets” this stuff, I value your opinion just as much as my friends and family. You can make a difference when you speak to me directly and answer questions, instead of broadcasting to me. You’re not a public service announcement and this isn’t TV. Get out here and talk to people. We’re waiting to hear from you, but only if you have something valuable to say. Otherwise take Mark Twain’s advice:
It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt.
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Well put Corvida, you couldn't have summed it up better. I like your approach here its very refreshing to see. Lots of people have a hard time engaging on Social Media sites – especially twitter. I think 15 minutes 2-4 times a day is all you need to conjure up the spark in your followers/customers (consistently).
I think we can all afford that amount of time, just make sure you are talking to the right people :-)
I agree Ahad. It really doesn't take that long to genuinely connect with someone. Sometimes we do it everyday through the most random conversations from people we don't even know. And sometimes, that makes a huge difference.
Well put Corvida, you couldn't have summed it up better. I like your approach here its very refreshing to see. Lots of people have a hard time engaging on Social Media sites – especially twitter. I think 15 minutes 2-4 times a day is all you need to conjure up the spark in your followers/customers (consistently).
I think we can all afford that amount of time, just make sure you are talking to the right people :-)
I agree Ahad. It really doesn't take that long to genuinely connect with someone. Sometimes we do it everyday through the most random conversations from people we don't even know. And sometimes, that makes a huge difference.
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