Why are you marketing on Facebook?
- Does your target demographic thrive here?
- Are they actively discussing the topics surrounding your product or service?
Do you have time?
- Are you willing to participate in these conversations?
- Can you afford to engage with related communities to your own?
What Does Your Community Want To Hear?
- What would they expect from your company?
- What do you want them to expect?
- How will you compromise with your community?
Where Are Your Users?
- Have you established what are some related communities they participate in?
- Are you complimenting these communities instead of competing against them?
How Will You Engage Them?
- What are your calls to action?
- What movements do you support?
- Will you highlight community members?
If you answered this honestly, please share how many questions you were able to answer.
