17 Questions To Consider Before Creating Your Facebook Fan Page

Nov 24 2009 View Comments

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Why are you marketing on Facebook?

  • Does your target demographic thrive here?
  • Are they actively discussing the topics surrounding your product or service?

Do you have time?

  • Are you willing to participate in these conversations?
  • Can you afford to engage with related communities to your own?

What Does Your Community Want To Hear?

  • What would they expect from your company?
  • What do you want them to expect?
  • How will you compromise with your community?

Where Are Your Users?

  • Have you established what are some related communities they participate in?
  • Are you complimenting these communities instead of competing against them?

How Will You Engage Them?

  • What are your calls to action?
  • What movements do you support?
  • Will you highlight community members?

If you answered this honestly, please share how many questions you were able to answer.


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View Comments to “17 Questions To Consider Before Creating Your Facebook Fan Page”

  1. tishgrier Nov 25 2009 at 8:07 am

    this is a great list! I work mostly with micro-businesses (those with <25 employees) getting them to use social media, and giving them a number of questions to consider before they use a form of social media–like a blog, facebook, etc–is very important. Among these business owners, there's a feeling that they either can't do social media, or they want to do it all. Either way, it's a waste of resources. So, getting them to focus, via questions, is so helpful! Thanks!

  2. Kees Romkes Nov 26 2009 at 2:19 am

    Biggest question I ask my customers, “what value are we creating” ? Meaning value for all stakeholders involved in their business, and how to define that value (closer relationships, more communication) somehow relevant to your “engagement” questions.

    And yes, this is quite a good list to use when getting in touch with some clients :)

  3. anotorias Nov 29 2009 at 1:37 am

    I'm so glad you posted this list, I feel too many companies will create a facebook fan page not even considering whether or not it's worth their time beforehand.

  4. Grandma Mary Dec 03 2009 at 5:29 pm

    Great list! I like the question about complimenting the communities your customers are already in – don't try and compete. You need to provide something valuable instead of reinventing what's already in place.

  5. iphone clone Dec 04 2009 at 8:47 pm

    Great !~it is very useful for us ,

  6. Corvida Raven Dec 10 2009 at 2:23 am

    Nice counter Marina. I'll have to save this for a future post! Thanks for leaving your thoughts.

  7. Corvida Raven Dec 10 2009 at 2:24 am

    Exactly Grandma Mary!

  8. Corvida Raven Dec 10 2009 at 8:23 am

    Nice counter Marina. I'll have to save this for a future post! Thanks for leaving your thoughts.

  9. Corvida Raven Dec 10 2009 at 8:24 am

    Exactly Grandma Mary!

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