17 Questions To Consider Before Creating Your Facebook Fan Page
Why are you marketing on Facebook?
- Does your target demographic thrive here?
- Are they actively discussing the topics surrounding your product or service?
Do you have time?
- Are you willing to participate in these conversations?
- Can you afford to engage with related communities to your own?
What Does Your Community Want To Hear?
- What would they expect from your company?
- What do you want them to expect?
- How will you compromise with your community?
Where Are Your Users?
- Have you established what are some related communities they participate in?
- Are you complimenting these communities instead of competing against them?
How Will You Engage Them?
- What are your calls to action?
- What movements do you support?
- Will you highlight community members?
If you answered this honestly, please share how many questions you were able to answer.



Nov 24 2009 













this is a great list! I work mostly with micro-businesses (those with <25 employees) getting them to use social media, and giving them a number of questions to consider before they use a form of social media–like a blog, facebook, etc–is very important. Among these business owners, there's a feeling that they either can't do social media, or they want to do it all. Either way, it's a waste of resources. So, getting them to focus, via questions, is so helpful! Thanks!
Biggest question I ask my customers, “what value are we creating” ? Meaning value for all stakeholders involved in their business, and how to define that value (closer relationships, more communication) somehow relevant to your “engagement” questions.
And yes, this is quite a good list to use when getting in touch with some clients :)
I'm so glad you posted this list, I feel too many companies will create a facebook fan page not even considering whether or not it's worth their time beforehand.
Great list! I like the question about complimenting the communities your customers are already in – don't try and compete. You need to provide something valuable instead of reinventing what's already in place.
Great !~it is very useful for us ,
Nice counter Marina. I'll have to save this for a future post! Thanks for leaving your thoughts.
Exactly Grandma Mary!
Nice counter Marina. I'll have to save this for a future post! Thanks for leaving your thoughts.
Exactly Grandma Mary!
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