17 Questions To Consider Before Creating Your Facebook Fan Page

Nov 24 2009 Comments

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Why are you marketing on Facebook?

  • Does your target demographic thrive here?
  • Are they actively discussing the topics surrounding your product or service?

Do you have time?

  • Are you willing to participate in these conversations?
  • Can you afford to engage with related communities to your own?

What Does Your Community Want To Hear?

  • What would they expect from your company?
  • What do you want them to expect?
  • How will you compromise with your community?

Where Are Your Users?

  • Have you established what are some related communities they participate in?
  • Are you complimenting these communities instead of competing against them?

How Will You Engage Them?

  • What are your calls to action?
  • What movements do you support?
  • Will you highlight community members?

If you answered this honestly, please share how many questions you were able to answer.


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Facebook, Social Media, Social Networks
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  • Marina Mason
    This is a great post! The first question captured my attention quickly however. The user demographic for Facebook is much broader than its original intention of just college students. Parents, companies, and managers, even younger users joining via regional networks are all joining Facebook now, this means that no matter what the fan page is made for, the target demographic will most likely be on Facebook. This post seems to revolve around the community that would be created by a common interest – hence the fan page – but using terminology such as ‘marketing,’ ‘compromising with your community,’ makes it seem as if all fan pages are company based and are targeting consumers or an intended customer. This shows how the functions of Facebook have changed as the demographic of the user base has broadened. Fan pages were for companies and advertisements and business, but a current user may not believe that was their original intention since users have adapted pages to encompass other interests such as music, schools, social movements and causes, and people which may not be business related at all.
  • Nice counter Marina. I'll have to save this for a future post! Thanks for leaving your thoughts.
  • Great list! I like the question about complimenting the communities your customers are already in - don't try and compete. You need to provide something valuable instead of reinventing what's already in place.
  • Exactly Grandma Mary!
  • I'm so glad you posted this list, I feel too many companies will create a facebook fan page not even considering whether or not it's worth their time beforehand.
  • Biggest question I ask my customers, "what value are we creating" ? Meaning value for all stakeholders involved in their business, and how to define that value (closer relationships, more communication) somehow relevant to your "engagement" questions.

    And yes, this is quite a good list to use when getting in touch with some clients :)
  • tishgrier
    this is a great list! I work mostly with micro-businesses (those with <25 employees) getting them to use social media, and giving them a number of questions to consider before they use a form of social media--like a blog, facebook, etc--is very important. Among these business owners, there's a feeling that they either can't do social media, or they want to do it all. Either way, it's a waste of resources. So, getting them to focus, via questions, is so helpful! Thanks!
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