Dove Campaigns With A Viral Video
Stepping outside of traditional mediums of "art", Dove has a great viral video for their "Real Beauty" campaign up on Youtube. The concept as quoted by design blog Abduzeedo, is:
Amy. It’s the story of a kid who keeps waiting for his girl out side her house, but she never leaves the house. In the end, we get to know the real reason why: "Amy can name 12 things wrong with her appearance. He can’t name one".
Dove does some good marketing here in this video to mothers and their teenage daughters. Check it out below!
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