Tracking Social Engagements Like A Pro With PostRank Analytics

It never fails: I get tired of visiting post after post to keep track of all my content’s social engagement metrics like retweets and social bookmarks. The process for tracking social engagements has never been a simple one. It always ends with a ton of tabs open and indigestible information. Now I’ve had the pleasure of simplifying this problem through beta testing PostRank Analytics.

Admit it, you need an easier way to keep up with all the number of engagement metrics you can track. There’s hundreds of communities out there potentially sharing your idea, your product, and your services. Tracking them all can easily get out of hand or some confusing to manage. PostRank Analytics makes this look as easy as it should be.


How PostRank Can Work For You

First off, if you’re lost on why you should be tracking social engagements please read HOW TO: Measure Social Media ROI before you go any further.

With PostRank, I can manage some of my most important social engagement metrics. I’ll get an “engagement score”, which is the total of all of my social engagement metrics along with a thorough breakdown of the score for individual services. From a fantastic dashboard view I’m tracking social engagements such as:

  • Twitter mentions
  • Twitter Retweets
  • Delicious Social Bookmarks
  • Diigo Social Bookmarks
  • Friendfeed Conversations
  • Blog Comments

For some engagements, PostRank will even pull in specific data such as who retweeted or replied to a post, or provide a shortcut where I can see more detailed analytics for services such as Delicious that already offer this feature.


Useful Email Notifications & Google Analytics

Be sure to sign-up for PostRank Analytics using the referral code:  refer-shegeeks

PostRank is one of a handful of services with email notifications I don’t have filtered in Gmail to go straight to my trash. The social engagement updates are awesome and visually streamlined with with your PostRank dashboard. Get quick and informative updates on how well your content is going in social communities. PostRank also integrates with Google Analytics making it easy to compare your social engagements with more traditional analytics.

All in all, you’d be a fool not to take advantage of their 30-day free trail, after which the services is going for an underrated $9. Start tracking your social media engagements like a pro! it easy on yourself.

Disclosure: Yes PostRank has shown me support and by That doesn’t change that it’s still a damn good social engagement tracker and delivers on its promise through a highly active team in the tech and social media communities. Don’t like it? There’s a pretty X at the top of your screen: right for PC, left for Macs.

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How Important Is Your Google PageRank To Your Site Analytics?

“Google has removed the PageRank section in the crawl statistics in Google Webmaster Tools”.

Yes, I had that weird look on my face too when I read the article.

Googler, Susan Moskwa explained why in the thread:

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-)


Does anyone else have questions? Here’s what I’d to hear your thoughts on:


  • How important was your Google PageRank to you?
  • Did you ever list it as a benefit for speaking, sponsoring, or advertising on your blog?
  • Do you think this will have an impact on your blog’s reputation or credibility?
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How To Empower and Inspire Your Content Using Posterous

posterous Posterous is my new crack. Twitter used to be, but it’s more like weed now. Not as strong, but you’re used to it. Posterous gets into my mind. It taps into my soul in a way that regular blogging hasn’t been able to do in a long time. With Posterous, I feel more relaxed about writing, not just blogging. I feel less pressured to blog and empowered to simply write. I enjoy the posts I put on Posterous and I leave it open for comments and interpretation rather than filling it to the brim with my insights.

In doing all of this, I’ve discovered that Posterous opens a little creative door that I wasn’t previously aware of. So much inspiration flows through me when I use Posterous. Even better, I just don’t care what happens with the content when it hits Posterous and spreads to Twitter and Facebook. Yet, it doesn’t stop me from sending great content I find across the web to my Posterous site. I could easily send it here to SheGeeks, but it’s not the same, nor do I feel it’s what you would expect from me. You’re free to let me know your thoughts on that by visiting my Posterous site.

After writing using Posterous, I feel more empowered to blog here. I feel more relaxed and more encouraged about the content that I write for SheGeeks. Posterous is my new creative launching pad. I can do just about anything there without worrying about mistakes, engagement, or traffic. All the rules fall to the side and all that I learn from Posterous, I do my best to bring here to SheGeeks.


  • Are you a Posterous user? How about Tumblr?
  • How do these services empower you? Better yet, when was the last time a service empowered you?
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